Introduction:
Operating around 2000 stores across all U.S. states and some of its territories. Target opened its doors in Minnesota in 1962. Since then, the company has steadily expanded its presence nationwide. Today, almost in every cities and town in the United States has at least one Target store, either as a Super Target or an Express Target.
Target store is recognized for its commitment to quality and affordability, delivering trusted products, modern shopping environment, and easy access to everyday essentials. Through ongoing improvements in its services, stores formats, and product selection, Target aims to meet the changing needs of American families while maintaining trust, comfort, and value in every shopping experience.
Does Target Accepts WIC card?
Yes, Target does accept WIC, but it follows specific policies. Not all Target Stores are WIC-authorized. Generally, Super Target locations are approved to accept WIC benefits because they carry a full grocery selection that meets WIC’s strict brand and size requirements.
On the other hand, Some of the Express (small-format) Target stores do not accept WIC, as they offer limited food items mainly for quick, on-the-go purchases. Due to this limited inventory, they are unable to meet WIC program standards.
For this reason, WIC participants are advised to shop only at WIC-authorized Super Target locations and confirm acceptance through their state WIC office before visiting.
Link your eWIC Card to Target Store:
How can you link your eWIC card to your area Target store?
Create or login to your target account:
Download the Target app and create an account to sign in.
Add your eWIC/EBT card:
Go to the payment section in the app.
Select add payment method, then enter your eWIC or EBT card number carefully.
Enable payment settings:
Turn on the payment option so your card can be used for eligible WIC-approved items during checkout.
Add a backup payment method:
Add a debit card, credit card, or cash option as a backup. This allows you to pay for non-WIC items in the same shopping trip. As this link benefits can only be used to shop for WIC- approved items only.
Shopping at Target Stores:
Shopping at Target Stores is convenient, especially for WIC participants, as many locations carry WIC-authorized products. Look for shelves labeled “WIC-approved foods” to find items like select baby foods, fresh fruits and vegetables, and some canned goods. If you have your EBT card, you can also shop for non-WIC items across the store.
Checkout procedures for WIC items may vary by store. Some Target locations allow WIC purchases at the main checkout, while others have separate lanes. Only Super Target stores carry a wide enough selection of WIC-approved foods. Express Target Stores, often located near stations or urban areas, do not accept WIC because they offer limited food items intended for quick, on-the-go shopping.
You can check the shelves that are labelled WIC-approved foods. You can easily by foods like limited baby foods fruits and vegetables and some of the canned foods, or if you have your EBT card with you can shop for anything that you want from the entire store. Some Target Stores have different check out system for wic foods some allow from the main checkout depending on the location. You can only by WIC foods from Super Target Stores as they have vast variety of foods and express target stores that are usually located on station sides does not allow WIC approved foods as they don’t have enough space and the food is for on the go.
Find a Target Store near you
CONCLUSION:
Target Stores are authorized to accept WIC-approved foods at selected locations, while also offering many non-WIC items that can be purchased using an EBT card, debit card, credit card or cash. This makes Target a comfortable shopping destination for families who use Government Assistance Programs.
Although not every Target location accepts WIC, Super Target stores usually provide a wider variety of WIC- approved products compared to Express Target stores. By checking store authorization, shelf labels, and payment options in advance, shoppers can enjoy a smooth and stress-free shopping experience at Target.
FAQS:
- Can I use my WIC benefits at Target self-checkout?
It totally depends on the store policies, some locations allow WIC at main checkout, while others require a cashier.
- Can I avail my WIC card for online to order goods from target store?
No, WIC benefits are not meant for online shopping, you can only use your WIC card in store.
- How do I know is there any target store located in my area?
There are several ways to know for your target store location, either you can check on your state WIC website or contact your local target store, for other queries also.




